What is Accessory Design?
Accessory Design means
developing integrated expertise in design methodology, materials and production
process, consumer behavior and market dynamics, trends and forecast
interpretations, business practices and project management in the field of
fashion and lifestyle accessories. The program has gradually evolved to address
the entire spectrum of accessories and lifestyle products, precious and costume
jewellery, leather goods, footwear, watches, giftware, tableware, silverware,
crystal ware/office furniture, consumer interface design and retail environment
design. NIFT has also introduced Leather Design and Knitwear Design as off
shoots of the Accessory Design program.
About Accessory Design Programs at UG Level
Accessory Design UG
programs generally have the following content:
Year 1: Common design foundation program (Basic design skills and
processes leading to conceptual skills and ideation for creative mobilization
of processes and strategies for innovation).
Year 2: Orientation to program specialization, familiarity, appreciation
and insight of various accessory types. Development of skills and basic
understanding of materials and processes, construction principles,
anthropometrics, principles of size and proportion, with broad orientation to
socio-cultural and historical context of the sector. Orientation to Indian as
well as global in the context of fashion, trends, consumer and market.
Application of learning through basic design projects.
Year 3: Development of core competence and knowledge through research
and applied experiences. Capability to develop realistic design approach
within limited constraints inherent in accessory products. Ability to evolve
strategy of design, which integrates technical complexities and fashion
influences. Ability to generate systems thinking towards range development and
design collection in relation to fashion identity and prevailing fashion
trends. Develop competence in handling marketing and retail environment,
product merchandising, and consumer interface issues within design context,
integrating finer aspects of technology, materials and processes as well as
various levels of production from precision oriented to vendor based
manufacturing.
Year 4: Consolidation and real life application of holistic
professional competence. Professional capabilities and values to realize and
execute design development projects within a business context. Develop broad
based approach towards specific design capability and application to
multiproduct and multi-materials in areas of fashion accessories and lifestyle
products. Develop capabilities to induce design perspective and potential in
the industry mindset. Comprehensive application and demonstration of
professional competence for integrating design in business. The Programs for Leather
Design and Knitwear Designfollow similar structure in
respective specialization.
Careers in Accessory Design
The program prepares
students for careers as Designers, Brand Managers, Visual Merchandisers,
Product Managers and Entrepreneurs in the broad areas of precious and costume
jewellery, leather goods, giftware, tableware, watches, footwear, handicrafts
and lifestyle products.
Most schools have made
summer internships / projects with Companies mandatory for their students. The
companies upon completion of the students’ programs employ them full time.
Moreover, almost all design schools have placement cells, which arrange for on
campus placement. Companies which generally recruit aspiring accessory
designers are: Godrej, Matti Design, United Color of Benetton, Pantaloon,
Westside, Adidas, Episode, Reliance Retail, Charbon, Swarovski, Tiffany,
Michael Aram, Li & Fung, D’damas, Liberty Shoes Ltd. Gitanjali Jewellery
Pvt. Ltd, VIP luggage, Tanishq, Titan, ITC Wills Lifestyle Ravisaant etc.
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