Fashion Management

Fashion Management

The objective of the Program in ‘Fashion Management’ is to develop managerial talents in the field of marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors. Students undergo rigorous education in buying, merchandising (retail and export), retail operations, advertising, forecasting, international marketing, international trade practices and project formulation. They are exposed to creative merchandising/marketing, innovative fashion management practices, directions of fashion trends and business practices through field visits and industry internships. They have the right blend of hard and soft skills and possess the right attitude to enter the middle management of any growing organization.

About Fashion Management PG Programs

Fashion Management PG programs generally has the following content:

Initially: The program introduces concepts and principles of marketing, retailing, merchandising and management. Product related knowledge; marketing, merchandising and soft skills are the thrust areas. Towards the end of the year the students are exposed to the dynamics of an organization through an eight week fashion industry internship and training program with a firm engaged in the manufacturing, sourcing, marketing, consulting and the like in their Merchandising, Marketing, sales and Distribution, Supply Chain and other related functions which enables the students to integrate classroom learning with practical experience.

In later stages: the emphasis is on application of knowledge and skills acquired in the first year. As part of the curriculum, the students carry out the sectoral studies and involve themselves in rural development social responsibility projects. They undertake company sponsored graduation research project with an organization of their choice to integrate the learning of previous semesters.

Careers in Fashion Management

 

The program offers a solid platform for those wishing to pursue careers in International Marketing, Fashion Merchandising, Brand Management, Retail Buying and Global Sourcing, Product Development, Retail Management, Visual Merchandising, Export Merchandising, Management Consulting, Fashion Education, Retail Technology, Supply Chain, Customer Relationship, Advertising etc.

Internships& Placements

Most schools have made summer internships / projects with Companies for their students. The companies upon completion of the students’ programs employ them full time. Moreover, almost all design schools have placement cells, which arrange for on campus placement. Most of the students in top design schools get placement on campus. Companies which generally recruit aspiring apparel designers are: Abhishek Industries, Adidas, Aditya Birla Group ,American Pacific, Arthur Anderson, Arvind Mills, Ashima , Benetton, Blackberrys, Body shop, Busana Apparel Group, Calvin Klein, Canary Blue, Carrefour, Colour Plus, Creative Group , Creatnet, Debenhams, East West, Esprit, Fabindia, FCuk, Federated Group, Francis Wacziarg, Future Group, GAP India, Givo, Indian Terrain, Infosys, ITC Wills Lifestyle , JWT, Koutons, Lacoste, Landmark ,Levis, Li & Fung, Lifestyle, Marks & Spencer, Mast Lanka, MCann Erickron, Mckinsey, etc.