Fashion Management
The objective of the Program in ‘Fashion Management’ is to
develop managerial talents in the field of marketing, merchandising and
retailing best suited to the requirements of the garment export and fashion
retail sectors. Students undergo rigorous education in buying, merchandising
(retail and export), retail operations, advertising, forecasting, international
marketing, international trade practices and project formulation. They are
exposed to creative merchandising/marketing, innovative fashion management
practices, directions of fashion trends and business practices through field
visits and industry internships. They have the right blend of hard and soft
skills and possess the right attitude to enter the middle management of any
growing organization.
About Fashion Management PG Programs
Fashion Management PG programs generally has the following
content:
Initially: The program introduces concepts and
principles of marketing, retailing, merchandising and management. Product
related knowledge; marketing, merchandising and soft skills are the thrust
areas. Towards the end of the year the students are exposed to the dynamics of
an organization through an eight week fashion industry internship and training
program with a firm engaged in the manufacturing, sourcing, marketing,
consulting and the like in their Merchandising, Marketing, sales and
Distribution, Supply Chain and other related functions which enables the
students to integrate classroom learning with practical experience.
In later stages: the emphasis is on
application of knowledge and skills acquired in the first year. As part of the
curriculum, the students carry out the sectoral studies and involve themselves
in rural development social responsibility projects. They undertake company
sponsored graduation research project with an organization of their choice to
integrate the learning of previous semesters.
Careers in Fashion Management
The program offers a solid platform for those wishing to pursue
careers in International Marketing, Fashion Merchandising, Brand Management,
Retail Buying and Global Sourcing, Product Development, Retail Management,
Visual Merchandising, Export Merchandising, Management Consulting, Fashion
Education, Retail Technology, Supply Chain, Customer Relationship, Advertising
etc.
Internships& Placements
Most schools have made summer internships / projects with
Companies for their students. The companies upon completion of the students’
programs employ them full time. Moreover, almost all design schools have placement
cells, which arrange for on campus placement. Most of the students in top
design schools get placement on campus. Companies which generally recruit
aspiring apparel designers are: Abhishek Industries, Adidas, Aditya Birla Group
,American Pacific, Arthur Anderson, Arvind Mills, Ashima , Benetton,
Blackberrys, Body shop, Busana Apparel Group, Calvin Klein, Canary Blue,
Carrefour, Colour Plus, Creative Group , Creatnet, Debenhams, East West,
Esprit, Fabindia, FCuk, Federated Group, Francis Wacziarg, Future Group, GAP
India, Givo, Indian Terrain, Infosys, ITC Wills Lifestyle , JWT, Koutons,
Lacoste, Landmark ,Levis, Li & Fung, Lifestyle, Marks & Spencer, Mast
Lanka, MCann Erickron, Mckinsey, etc.