Fashion Management

Fashion Management

The objective of the Program in ‘Fashion Management’ is to develop managerial talents in the field of marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors. Students undergo rigorous education in buying, merchandising (retail and export), retail operations, advertising, forecasting, international marketing, international trade practices and project formulation. They are exposed to creative merchandising/marketing, innovative fashion management practices, directions of fashion trends and business practices through field visits and industry internships. They have the right blend of hard and soft skills and possess the right attitude to enter the middle management of any growing organization.

About Fashion Management PG Programs

Fashion Management PG programs generally has the following content:

Initially: The program introduces concepts and principles of marketing, retailing, merchandising and management. Product related knowledge; marketing, merchandising and soft skills are the thrust areas. Towards the end of the year the students are exposed to the dynamics of an organization through an eight week fashion industry internship and training program with a firm engaged in the manufacturing, sourcing, marketing, consulting and the like in their Merchandising, Marketing, sales and Distribution, Supply Chain and other related functions which enables the students to integrate classroom learning with practical experience.

In later stages: the emphasis is on application of knowledge and skills acquired in the first year. As part of the curriculum, the students carry out the sectoral studies and involve themselves in rural development social responsibility projects. They undertake company sponsored graduation research project with an organization of their choice to integrate the learning of previous semesters.

Careers in Fashion Management

 

The program offers a solid platform for those wishing to pursue careers in International Marketing, Fashion Merchandising, Brand Management, Retail Buying and Global Sourcing, Product Development, Retail Management, Visual Merchandising, Export Merchandising, Management Consulting, Fashion Education, Retail Technology, Supply Chain, Customer Relationship, Advertising etc.

Internships& Placements

Most schools have made summer internships / projects with Companies for their students. The companies upon completion of the students’ programs employ them full time. Moreover, almost all design schools have placement cells, which arrange for on campus placement. Most of the students in top design schools get placement on campus. Companies which generally recruit aspiring apparel designers are: Abhishek Industries, Adidas, Aditya Birla Group ,American Pacific, Arthur Anderson, Arvind Mills, Ashima , Benetton, Blackberrys, Body shop, Busana Apparel Group, Calvin Klein, Canary Blue, Carrefour, Colour Plus, Creative Group , Creatnet, Debenhams, East West, Esprit, Fabindia, FCuk, Federated Group, Francis Wacziarg, Future Group, GAP India, Givo, Indian Terrain, Infosys, ITC Wills Lifestyle , JWT, Koutons, Lacoste, Landmark ,Levis, Li & Fung, Lifestyle, Marks & Spencer, Mast Lanka, MCann Erickron, Mckinsey, etc.

Career in Apparel Designing

Career in Apparel Designing will be a good choice

The program is structured with an increased relevance to the fashion industry in India and with a mission to create a global identity in design. Holistic inputs on generic design with more focused approach towards apparel inculcate the ability to develop and channelize creativity. The curriculum hones design sensitization, which balances global fashion aesthetics with an Indian soul. It addresses needs of the export market as well as both couture & pret-a-porter clothing in India, expanding and categorizing apparel design into niche segments. In tandem with the shifts in the industry where Design has become even more significant, the students are trained to anticipate and address relevant concerns and issues. A logical, sequential, hands-on experience enables students to conceptualize designs, make patterns, drape and construct garments of impeccable quality.

About Apparel Design UG Programs

Apparel Design UG programs generally have the following content:

Year 1: Common design foundation program (Basic design skills and processes leading to conceptual skills and ideation for creative mobilization of processes and strategies for innovation).

Year 2: Covers subjects like Fashion Illustrations, Fashion Studies, Elements of Textiles, Surface Development Techniques, Design Process and History of Design & Fashion. Pattern Making, Draping and garment Construction culminate into development of a Prototype. Students are given hands on exposure to the craft heritage of the country.

Year 3: The focus is on greater exposure to the complexities and nuances of various segments of the Apparel Industry. An industry internship during the year is an invaluable experience for students to interface between design and technicalities of production.

Year 4: Focuses on niche specializations and electives with a focus on Research, Design & Development. The final semester culminates in a Design Collection, where students present their collections in a show.

Top Schools offering Apparel Design UG Programs

NIFT
MIT
SID
PEARL

Careers in Accessory Design

Graduates of this program can seek work in the broad areas of clothing that include ready-to-wear, specialized fashion, costume design, performance apparel, design education and strategy. Several graduates are presently working as entrepreneurs, having set up their own design studios and workshops.

Internships & Placements

Most schools have made summer internships / projects with Companies for their students. The companies upon completion of the students’ programs employ them full time. Moreover, almost all design schools have placement cells, which arrange for on campus placement. Most of the students in top design schools get placement on campus. Companies which generally recruit aspiring apparel designers are: Arvind Garments, Benetton, Freelook, Indus League Clothing, ITC Ltd, Levis, Lifestle, Madura Garments, Modelama Exports, Omega Designs, Orient Craft, Pantaloon, Proline, Shahi Exports, Span India, Spykar , Swarvoski India, Uni Style India, Designers like Rohit Bal, Gaurav Gupta, etc. and many more.

Animation Film Designing

Animation Film Designing

The objective of this post graduate program is to enable students to find solutions to complex problems in various fields of communication design using animation film making as a creative medium.

 

About Animation Film Design PG Programs

At the start, with inter-departmental faculties as well as visiting experts from India and abroad, students develop basic skills and are introduced to knowledge areas pertaining to animated films in particular, as well as communication in its social and cultural contexts.

In the later semesters, students are exposed to a workshop mode of learning where they experiment with various mediums: from traditional hand drawn 2D, clay, sand, oil on glass, stop motion, pixilation to CGI/digital platform.

In addition, students of animation go through an experiential learning of cross-disciplinary campus life.

During their final semester, they can choose the medium of their choice with more emphasis on storytelling with original context and idea.

With the initial inputs and dynamic curriculum, students’ projects eventually result in a unique and original product, which also brings various international and national awards, accolades and recognition from time to time.

 

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Graduates of this programme find rewarding careers as animators, character designers, story-board artists as well as creative directors, producers, consultants and designers in many organizations such as Channel [V], MTV, Nickelodeon, Cartoon Network, Tata Interactive, Infosys, Cognizant to name a few and also as individual designpreneur or as faculty/designers at various design schools in India, including their alma mater, and abroad..

Internships & Placements

Most schools have made summer internships / projects with Companies for their students. The companies upon completion of the students’ programs employ them full time. Moreover, almost all design schools have placement cells, which arrange for on campus placement.

What is Accessory Design?

What is Accessory Design?

Accessory Design means developing integrated expertise in design methodology, materials and production process, consumer behavior and market dynamics, trends and forecast interpretations, business practices and project management in the field of fashion and lifestyle accessories. The program has gradually evolved to address the entire spectrum of accessories and lifestyle products, precious and costume jewellery, leather goods, footwear, watches, giftware, tableware, silverware, crystal ware/office furniture, consumer interface design and retail environment design. NIFT has also introduced Leather Design and Knitwear Design as off shoots of the Accessory Design program.

About Accessory Design Programs at UG Level

Accessory Design UG programs generally have the following content:

Year 1: Common design foundation program (Basic design skills and processes leading to conceptual skills and ideation for creative mobilization of processes and strategies for innovation). 

Year 2: Orientation to program specialization, familiarity, appreciation and insight of various accessory types. Development of skills and basic understanding of materials and processes, construction principles, anthropometrics, principles of size and proportion, with broad orientation to socio-cultural and historical context of the sector. Orientation to Indian as well as global in the context of fashion, trends, consumer and market. Application of learning through basic design projects.

Year 3: Development of core competence and knowledge through research and applied experiences.  Capability to develop realistic design approach within limited constraints inherent in accessory products. Ability to evolve strategy of design, which integrates technical complexities and fashion influences. Ability to generate systems thinking towards range development and design collection in relation to fashion identity and prevailing fashion trends. Develop competence in handling marketing and retail environment, product merchandising, and consumer interface issues within design context, integrating finer aspects of technology, materials and processes as well as various levels of production from precision oriented to vendor based manufacturing.

Year 4: Consolidation and real life application of holistic professional competence. Professional capabilities and values to realize and execute design development projects within a business context. Develop broad based approach towards specific design capability and application to multiproduct and multi-materials in areas of fashion accessories and lifestyle products. Develop capabilities to induce design perspective and potential in the industry mindset. Comprehensive application and demonstration of professional competence for integrating design in business. The Programs for Leather Design and Knitwear Designfollow similar structure in respective specialization.

Careers in Accessory Design

The program prepares students for careers as Designers, Brand Managers, Visual Merchandisers, Product Managers and Entrepreneurs in the broad areas of precious and costume jewellery, leather goods, giftware, tableware, watches, footwear, handicrafts and lifestyle products.

Internships & Placements

Most schools have made summer internships / projects with Companies mandatory for their students. The companies upon completion of the students’ programs employ them full time. Moreover, almost all design schools have placement cells, which arrange for on campus placement. Companies which generally recruit aspiring accessory designers are: Godrej, Matti Design, United Color of Benetton, Pantaloon, Westside, Adidas, Episode, Reliance Retail, Charbon, Swarovski, Tiffany, Michael Aram, Li & Fung, D’damas, Liberty Shoes Ltd. Gitanjali Jewellery Pvt. Ltd, VIP luggage, Tanishq, Titan, ITC Wills Lifestyle Ravisaant etc.

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Template for mapping Architecture Entrance Exam paper pattern with Adv Arch trainers’ manual

NATA Exam pattern

Paper 1 – Aesthetic Sensitivity

100 marks – 40 questions

Paper 2 – Drawing

100 marks – 3 questions

Understanding the pattern

Aesthetic Sensitivity Paper:-100 marks

1.      Antonym (opposite) relationship

2.      Cause and effect relationship

3.      Classification relationship

4.      Comparative relationship

5.      Degree of difference intensity relationship

6.      Family relationship

7.      Functional relationship

8.      Gender relationship

9.      Habit relationship

10.  Place relationship

11.  Purpose relationship

12.  Quality relations

13.  Qualitative relationship

14.  Sequential  time relationship

15.  WORD ANALOGY

16.  VERBAL REASONING

17.  SERIES COMPLETION

18.  Indian Architects

19.  Mental Ability

Drawing paper:

Exam Paper	Topic	Weightage	Topic in Adv Arch Manual	Sessions #
Q.1. Imagine that your size has been reduced significantly and you are standing in a pencil box that has three pencils, one sharpener, and one compass, one small piece of paper, one eraser and one fountain pen. Draw what you would see standing inside the pencil box with the lid of the box open.	Memory	50 / 100	Memory Drawing	10 sessions
Q.2. Draw a visually appealing composition using the five given shapes and colour it using four colours. You can use any shape more than once. However each shape has to be used at least once.	Design	25/100	Design 2 D DESIGN 6 Session	06 sessions ADVANCED ARCHITECTURE 2 D SESSION
Q.3. Make an interesting three dimensional stable composition using three bottles, two balls and one lampshade in the space provided. Also show the effect of light and shadow on the Composition.	Constructing Balance Structure	25/100	AESTHETIC SENSITIVITY	06 session
Only three Question in this pattern		100/100		22 session

ARCH CET

Exam pattern

Paper 1 – Aesthetic Sensitivity & Drawing

200 marks

Understanding the pattern

Aesthetic Sensitivity (100 marks)

Exam Paper	Topic	Weightage	Topic in Adv Arch Manual	Sessions #
Q.1. From a given 2-D shape make a Sketch of 3-D object	Isometric	14 / 100	Isometric Drawing, Plan & Elevation	3 sessions
Q.2. From a given 3-D object make a drawing of one face	Plan & Elevation	14/100	Isometric Drawing, Plan & Elevation	3 sessions
Q.3. Count the surfaces of the object	Non	14/100	Non	0 sessions
Q.4. Draw the shadow of object considering the direction of light	Pscyagraphy	14/100	Pscyagraphy /light & shade	12 Session
Q.5.  Use the forms and construct a structure	Constructing Balance Structure	14/100	Constructing Balance Structure	6 sessions
Q.6. Composition in a rectangle with shapes of your choice	Color & Design	15/100	DRAWING SESSION Enlarging and Painting on Design - 6 Session	3 sessions
Q.7. Color the composition	Color & Design	15 /100	DRAWING SESSION Enlarging and Painting on Design - 6 Session	3 Sessions
		100/100

Drawing (100 marks)

Exam Paper	Topic	Weightage	Topic in Adv Arch Manual	Sessions #
Q.1. Draw a memory sketch (On the given theme)	Memory	50 / 100	Memory Drawing	10 sessions
Q.5. Enlarge and colour the drawing	Design Color	50 / 100	Drawing and Design DRAWING SESSION Enlarging and Painting on Design - 6 Session	06  Session
Only 2 question in this paper pattern	Total	100/100

AIEEE

Exam pattern

Student aspiring to do the B.Arch / B.Planning courses

will have to appear for paper 2

Which will be conducted from 2.00 pm to 5.00 pm hrs?

This exam will consist of mathematics, aptitude on

Drawing & architecture and a drawing test.

Paper 2

the paper is of 414 marks

but it keeps on changing.

Paper 2 has three sections:

Mathematics (Objective Type Questions)

Aptitude (Objective Type Questions)

Drawing (Questions to test drawing aptitude)

Exam Paper	Topic	Weight age	Topic in Adv Arch Manual	Sessions #
Q.1. Mathematics-30Questions Q. NO.1 TO 19 & 26 TO 30=4 Q.20 TO 25 = 8	Mathematics	144	No ( this Q.Base on CBSC       Pattern)	0 sessions
Q.2. Aptitude (Objective Type Questions )	Aptitude	200	This part will be covered with the NATA (Aesthetic Sensitivity) Q.set no. 8	0 sessions
Q.2. Drawing (Questions to test drawing aptitude)	Memory	35	Memory	16 session
	Design	35	Design 2 D DESIGN 6 Session	06 sessions
Only three Question in this pattern		414		22 session

Drawing paper

Exam Paper	Topic	Weightage	Topic in Adv Arch Manual	Sessions #
Q.1.	Memory	35/ 70	Memory Drawing	10 sessions
Q.2.	Design	35/70	Design 2 D DESIGN 6 Session	06 sessions
Only three Question in this pattern		100/100		22 session

Mapping the Adv Arch manual

To the paper patterns

Topic	Sessions#	NATA marks	Arch CET marks	AIEEE marks
Memory	16 session	Paper 2 – 50/100 marks	Paper 2 – 50/100 marks	Paper 2 – 35/414 marks
Design	12 session	Paper 2 – 25/100 marks	Paper 2 – 50/100 marks	Paper 2 – 35 /414marks
Isometric/ Plan & Elevation	06 session	Paper 1 – 30/100 marks	Paper 1– 28/100 marks	Paper 1 – 80/200 marks
Pscyagarphy /light & Shade	12 session	NO	Paper 1– 14/100 marks	Paper 1–  00/200 marks
Constructing Balance Stru.	06 session	Paper 1– 25/100 marks	Paper 1– 14/100 marks	Paper 1–  00/100 marks

All bottom question are expected
In NATA / AIEEE exam
Antonym (opposite) relationship

Example:
URBAN : RURAL : : _____________ : ______________

a) Rapid : rage                                                  b) Vice : virtue   
c) Wisdom : age                                               d) Trifling : frivolous
      
Answer: (b) Urban and rural are opposites and so are vice and virtue.

Characterization relationship

Characterization could be (a) proper or (b) opposite.
Characterization could be that of a person, place or thing.
The first term characterizes or is characterized by the second term.  
Example:
BAROQUE : ARCHITECTURE : : _____________ : ______________

a) Autocrat : beaurocrat                                  b) Delectation : delight  
c) Florid : flamboyant                                     d) Glitz : gypsy

Answer: (d) Baroque refers to elaborate European Architecture of the 17^th century. Glitz refers to the tasteless showiness and could be related to a gypsy.

Cause and effect relationship

This is a relationship between words of action and effect and vice versa.
Example:
MARATHON: FATIGUE : : _____________ : ______________

a) Baton : race                                                 b) Fever : virus
c) Grief : tears                                                 d) Practice : fail

Answer: (c) Taking part in a marathon causes fatigue. Grief can make a person shed tears….

Classification relationship
Classification of words can be physical, chemical, biological, or on any other basis. The relationship between the first two words will determine the answer between the second set of words.
E.g. Cars and trucks can be classified as vehicles – physical classification.
Magnesium and Sodium can be classified as elements – chemical classification.
Bison and hippopotamus can be classified as wild animals – biological classification.
Example:
TOAD : AMPHIBIAN : : _____________ : ______________
a) Whale : blubber                                          b) Beluga : mammal  
c) Shark : dolphin                                            d) Octopus : starfish 

Answer: (b) A toad is an amphibian and Beluga (white whale) is a mammal.

Comparative relationship

Here are word pairs that are generally used in comparison or through common sayings.

FEATHER : LIGHT : : _____________ : ______________

a) Blue : ribbon                                               b) Fire : strong  
c) Black : coal                                                 d) High : eagle

Answer: (c) As light as a feather and as black as coal are sayings / expressions of words paired for comparison.

Degree of difference / intensity relationship
Here, the meaning of the two words of the question pair may be almost the same, very close or they may have a close relationship. But one of them is stronger, greater or more intense, thus displaying a degree of intensity between the two.
Example:
ABUNDANT : SURPLUS : : _____________ : ______________ 
a) Austere : ascetic                                         b) Static : inert  
c) Spend : splurge                                           d) Voracious : ravenous

Answer: (c) Abundant is plentiful and surplus is more than enough. Similarly spend is to pay out in a normal way whereas splurge here could refer to overspending.
Family relationship

This overlaps with classification. Here two words of the question pair are clubbed as a family. Find the pair that closely resembles this question pair.

Example:

1. LION : CHEETAH : : _____________ : _____________

a) Buffalo : chicken                                         b) Cat : rabbit 
c) Dog : wolf                                                  d) Jackal : zebra

Answer: (c) Lion and cheetah (cats, tigers, leopards too) belong to the cat family. Dog and wolf (jackals and foxes too) belong to the dog family.
Functional relationship

As the name implies, the words in the question pair are a relationship between a subject and its function. Select the answer pair that best represents it.
Example:
JAIL : CRIMINAL : : _____________ : _____________

a) Coyote: woods                                            b) Bees : apiary  
c) Aviary: birds                                               d) Fish : aquarium

 Answer: (c) A jail is used to house criminals. An aviary is a large enclosure where birds are kept.

Gender relationship

This is a relationship pertaining to gender – masculine / feminine. When there is more than one answer the sequence will be the deciding factor.
Example:
COB : PEN : : _____________ : ______________

a) Squaw : brave                                            b) Witch : wizard  
c) Gander : goose                                            d) Bee : drone 


Answer: (c) An adult male swan is called a cob; a female, a pen. Referring to geese, a male is a gander and a female a goose.
Habit relationship

Example:

EMPEROR : MAJESTIC : : _____________ : ______________

a) Judge : wisdom                                            b) Lion : aggressive
c) Hostile : bison                                              d) Gorilla : intimidate


Answer: (b) An emperor is majestic. A lion is aggressive - note the grammatical relationship.

Place relationship

This is a relationship with reference to place. It can be asked in various ways. The relationship between the two words of the question pair will help you find the answer pair.
Example:
ATHENS : GREECE:: _____________ : ______________

a) Indonesia : Jakarta                                     b) Norway : Sweden  
c) Dublin : Budapest                                       d) Brussels : Belgium 

Answer: (d) Athens is the capital of Greece. Brussels is the capital of Belgium.

Purpose relationship

Example:

OIL : LUBRICATE : : _____________ : ______________

a) Cake : butter                                              b) Vinegar : sour  
c) Sugar : sweeten                                          d) Bake : oven 


Answer: (c) Oil is used to lubricate. Sugar is used to sweeten.


Quality relationship  

The pair of words here has a subject and a quality that defines it. Find a suitable pair to match it.

Example:

WORKER: PAINSTAKING : : _____________ : ______________

a) Hearty : meal                                             b) Scholar : diligent 
c) Tangible : evidence                                    d) Faithful : dog 

Answer: (b) Painstaking, defines the quality of the worker. Diligent, defines the quality of the scholar.
Qualitative relationship  

Here are pairs of words pertaining to quality. Find the pair closest in relationship to the question pair.
Example:
HOT : COLD : : _____________ : ______________

a) Tender : taste                                              b) Freeze : burn  
c) Pale : bright                                                 d) Strength : weakness

Answer: (c) Hot and cold refers to quality. Pale and bright is similar in function (the other options are seemingly close but differ grammatically).
Raw Material and finished product relationship

Example:

LATEX : RUBBER: : _____________ : ______________

a) Road : asphalt                                              b) Cheese : milk
c) Whey : curd                                                  d) Hide : leather 

Answer: (d) Rubber is made by processing latex. Leather is made by tanning hide.

Sequential / time relationship

The question pair here shows a sequence of events / time in its relationship. Pick out the pair that is closest in relationship to it.

Example:

DAWN : NOON : : _____________ : ______________

a) Slow : steady                                              b) Medicine : fever  
c) Storm : squall                                              d) Summer : autumn

Answer: (d) Dawn is followed by noon. Summer is followed by autumn.
SERIES COMPLETION
In this type of non-verbal test, two sets of figures pose the problem. The sets are called Problem Figures and Answer Figures. Each problem figure changes in design from the preceding one. The answer figure set contains 4 or 5 figures marked A, B, C, D, E. You are required to choose the correct answer figure, which would best continue the series. These tests are based on pattern perception tests, originally devised in England by LS Penrose.
Example
Study the problem figures marked 1,2 and 3 caftfully and try to establish the relationship between them. From the answer figures marked A, B, C, D and E pick out the figure which most appropriately completes the series.

Answer E
Explanation
Note the direction of arrow which changes alternately. The dots are also changing alternately. Hefice, we are looking for a figure in which the arrow points down and the dots and positimed as in figure 2.
Rotative Type
The various elements in the diagrams move in a specific manner. They may rotate in clockwise or anti-clockwise direction.
Example

Answer C
Explanation:
The black dot is moving clockwise inside and small circle is moving clockwise outside the rectangular figure.

VERBAL REASONING

Verbal reasoning is a test of logical reasoning, common sense and a fair knowledge of the English language. These tests use words, letters and numbers and also necessitate a reasonable measure of technical, scientific and mathematical knowledge.

WORD ANALOGY

Word analogies test your skill in logical thinking by finding a relationship between words.

You are given a pair of words in capital letters – the question pair.

This pair is followed by four pairs marked (a) to (d), one of which is the answer.

Establish a relationship between the two words of the question pair.

Then select a pair from the second set that has a similar or the closest relationship to the first pair.

WISDOM : FOLLY : : ____________ : _____________

a) Valiant : brave b) Suave : debonair

c) Victory : defeat d) Star : constellation

At first, establish a relationship between the two words of the question pair.

Then, look at the four choices and search for the answer pair with the same relationship.

WISDOM and FOLLY are opposites. VICTORY and DEFEAT are opposites too. The answer is (c)

WISDOM : FOLLY : : VICTORY : DEFEAT

This is read as “wisdom is to folly as victory is to defeat” - the colon ( : ) is a symbol that means “is to” and shows that the two words are related in some way. The double colon ( :: ) between the two pairs means “as” showing that the second set of words bears the same relationship.

Note: These questions can be asked in different ways as shown with the examples below:

Type 1

RIDE : SADDLE : : _____________ : ______________

a) Swim : breath b) Novel : read

c) Dive : snorkel c) Shaft : engine

Answer: (c) A saddle is used for riding. A snorkel is used for diving.

Ratio Based Series Theory

Complication of series
Multi Relational Series
Non Verbal- Spotting the Odd one



Indian Architects

. Anant Raje

2. B. V. Doshi

3. Charles Correa

4. Christopher Charles Benninger

5. Laurie Baker

6. Raj Rewal

7. Hafeez Contractor