Friday 6 July 2012

Fashion Management


Fashion Management
The objective of the Program in ‘Fashion Management’ is to develop managerial talents in the field of marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors. Students undergo rigorous education in buying, merchandising (retail and export), retail operations, advertising, forecasting, international marketing, international trade practices and project formulation. They are exposed to creative merchandising/marketing, innovative fashion management practices, directions of fashion trends and business practices through field visits and industry internships. They have the right blend of hard and soft skills and possess the right attitude to enter the middle management of any growing organization.


About Fashion Management PG Programs
Fashion Management PG programs generally has the following content:
Initially: The program introduces concepts and principles of marketing, retailing, merchandising and management. Product related knowledge; marketing, merchandising and soft skills are the thrust areas. Towards the end of the year the students are exposed to the dynamics of an organization through an eight week fashion industry internship and training program with a firm engaged in the manufacturing, sourcing, marketing, consulting and the like in their Merchandising, Marketing, sales and Distribution, Supply Chain and other related functions which enables the students to integrate classroom learning with practical experience.
In later stages: the emphasis is on application of knowledge and skills acquired in the first year. As part of the curriculum, the students carry out the sectoral studies and involve themselves in rural development social responsibility projects. They undertake company sponsored graduation research project with an organization of their choice to integrate the learning of previous semesters.


Careers in Fashion Management

 

The program offers a solid platform for those wishing to pursue careers in International Marketing, Fashion Merchandising, Brand Management, Retail Buying and Global Sourcing, Product Development, Retail Management, Visual Merchandising, Export Merchandising, Management Consulting, Fashion Education, Retail Technology, Supply Chain, Customer Relationship, Advertising etc.

Internships& Placements

Most schools have made summer internships / projects with Companies for their students. The companies upon completion of the students’ programs employ them full time. Moreover, almost all design schools have placement cells, which arrange for on campus placement. Most of the students in top design schools get placement on campus. Companies which generally recruit aspiring apparel designers are: Abhishek Industries, Adidas, Aditya Birla Group ,American Pacific, Arthur Anderson, Arvind Mills, Ashima , Benetton, Blackberrys, Body shop, Busana Apparel Group, Calvin Klein, Canary Blue, Carrefour, Colour Plus, Creative Group , Creatnet, Debenhams, East West, Esprit, Fabindia, FCuk, Federated Group, Francis Wacziarg, Future Group, GAP India, Givo, Indian Terrain, Infosys, ITC Wills Lifestyle , JWT, Koutons, Lacoste, Landmark ,Levis, Li & Fung, Lifestyle, Marks & Spencer, Mast Lanka, MCann Erickron, Mckinsey, etc.

Career in Apparel Designing


Career in Apparel Designing will be a good choice
The program is structured with an increased relevance to the fashion industry in India and with a mission to create a global identity in design. Holistic inputs on generic design with more focused approach towards apparel inculcate the ability to develop and channelize creativity. The curriculum hones design sensitization, which balances global fashion aesthetics with an Indian soul. It addresses needs of the export market as well as both couture & pret-a-porter clothing in India, expanding and categorizing apparel design into niche segments. In tandem with the shifts in the industry where Design has become even more significant, the students are trained to anticipate and address relevant concerns and issues. A logical, sequential, hands-on experience enables students to conceptualize designs, make patterns, drape and construct garments of impeccable quality.

About Apparel Design UG Programs

Apparel Design UG programs generally have the following content:

Year 1: Common design foundation program (Basic design skills and processes leading to conceptual skills and ideation for creative mobilization of processes and strategies for innovation).

Year 2: Covers subjects like Fashion Illustrations, Fashion Studies, Elements of Textiles, Surface Development Techniques, Design Process and History of Design & Fashion. Pattern Making, Draping and garment Construction culminate into development of a Prototype. Students are given hands on exposure to the craft heritage of the country.

Year 3: The focus is on greater exposure to the complexities and nuances of various segments of the Apparel Industry. An industry internship during the year is an invaluable experience for students to interface between design and technicalities of production.

Year 4: Focuses on niche specializations and electives with a focus on Research, Design & Development. The final semester culminates in a Design Collection, where students present their collections in a show.

Top Schools offering Apparel Design UG Programs
SID
PEARL


Graduates of this program can seek work in the broad areas of clothing that include ready-to-wear, specialized fashion, costume design, performance apparel, design education and strategy. Several graduates are presently working as entrepreneurs, having set up their own design studios and workshops.
Internships & Placements
Most schools have made summer internships / projects with Companies for their students. The companies upon completion of the students’ programs employ them full time. Moreover, almost all design schools have placement cells, which arrange for on campus placement. Most of the students in top design schools get placement on campus. Companies which generally recruit aspiring apparel designers are: Arvind Garments, Benetton, Freelook, Indus League Clothing, ITC Ltd, Levis, Lifestle, Madura Garments, Modelama Exports, Omega Designs, Orient Craft, Pantaloon, Proline, Shahi Exports, Span India, Spykar , Swarvoski India, Uni Style India, Designers like Rohit Bal, Gaurav Gupta, etc. and many more.

Animation Film Designing


Animation Film Designing

The objective of this post graduate program is to enable students to find solutions to complex problems in various fields of communication design using animation film making as a creative medium.

 

About Animation Film Design PG Programs

At the start, with inter-departmental faculties as well as visiting experts from India and abroad, students develop basic skills and are introduced to knowledge areas pertaining to animated films in particular, as well as communication in its social and cultural contexts.

In the later semesters, students are exposed to a workshop mode of learning where they experiment with various mediums: from traditional hand drawn 2D, clay, sand, oil on glass, stop motion, pixilation to CGI/digital platform.

In addition, students of animation go through an experiential learning of cross-disciplinary campus life.
During their final semester, they can choose the medium of their choice with more emphasis on storytelling with original context and idea.

With the initial inputs and dynamic curriculum, students’ projects eventually result in a unique and original product, which also brings various international and national awards, accolades and recognition from time to time.

 

Entrance Exam Coching NATA NID NIFT MIT PEARL | Studio Test Coaching | NIFT Situation Test Coaching

Graduates of this programme find rewarding careers as animators, character designers, story-board artists as well as creative directors, producers, consultants and designers in many organizations such as Channel [V], MTV, Nickelodeon, Cartoon Network, Tata Interactive, Infosys, Cognizant to name a few and also as individual designpreneur or as faculty/designers at various design schools in India, including their alma mater, and abroad..

Internships & Placements

Most schools have made summer internships / projects with Companies for their students. The companies upon completion of the students’ programs employ them full time. Moreover, almost all design schools have placement cells, which arrange for on campus placement.

What is Accessory Design?



What is Accessory Design?
Accessory Design means developing integrated expertise in design methodology, materials and production process, consumer behavior and market dynamics, trends and forecast interpretations, business practices and project management in the field of fashion and lifestyle accessories. The program has gradually evolved to address the entire spectrum of accessories and lifestyle products, precious and costume jewellery, leather goods, footwear, watches, giftware, tableware, silverware, crystal ware/office furniture, consumer interface design and retail environment design. NIFT has also introduced Leather Design and Knitwear Design as off shoots of the Accessory Design program.

About Accessory Design Programs at UG Level

Accessory Design UG programs generally have the following content:

Year 1: Common design foundation program (Basic design skills and processes leading to conceptual skills and ideation for creative mobilization of processes and strategies for innovation). 

Year 2: Orientation to program specialization, familiarity, appreciation and insight of various accessory types. Development of skills and basic understanding of materials and processes, construction principles, anthropometrics, principles of size and proportion, with broad orientation to socio-cultural and historical context of the sector. Orientation to Indian as well as global in the context of fashion, trends, consumer and market. Application of learning through basic design projects.

Year 3: Development of core competence and knowledge through research and applied experiences.  Capability to develop realistic design approach within limited constraints inherent in accessory products. Ability to evolve strategy of design, which integrates technical complexities and fashion influences. Ability to generate systems thinking towards range development and design collection in relation to fashion identity and prevailing fashion trends. Develop competence in handling marketing and retail environment, product merchandising, and consumer interface issues within design context, integrating finer aspects of technology, materials and processes as well as various levels of production from precision oriented to vendor based manufacturing.

Year 4: Consolidation and real life application of holistic professional competence. Professional capabilities and values to realize and execute design development projects within a business context. Develop broad based approach towards specific design capability and application to multiproduct and multi-materials in areas of fashion accessories and lifestyle products. Develop capabilities to induce design perspective and potential in the industry mindset. Comprehensive application and demonstration of professional competence for integrating design in business. The Programs for Leather Design and Knitwear Designfollow similar structure in respective specialization.

Careers in Accessory Design

The program prepares students for careers as Designers, Brand Managers, Visual Merchandisers, Product Managers and Entrepreneurs in the broad areas of precious and costume jewellery, leather goods, giftware, tableware, watches, footwear, handicrafts and lifestyle products.
Most schools have made summer internships / projects with Companies mandatory for their students. The companies upon completion of the students’ programs employ them full time. Moreover, almost all design schools have placement cells, which arrange for on campus placement. Companies which generally recruit aspiring accessory designers are: Godrej, Matti Design, United Color of Benetton, Pantaloon, Westside, Adidas, Episode, Reliance Retail, Charbon, Swarovski, Tiffany, Michael Aram, Li & Fung, D’damas, Liberty Shoes Ltd. Gitanjali Jewellery Pvt. Ltd, VIP luggage, Tanishq, Titan, ITC Wills Lifestyle Ravisaant etc.